| Branding
My strength lies in helping brands thrive in the digital age by reducing complexity and shaping a strong identity. A cohesive brand identity is a vessel for honest, meaningful connections. It builds trust through consistency, compelling stories, and a clear sense of purpose. It fosters emotional bonds that resonate beyond the screen, driving long-term success for companies that care about the why and are ready to grow beyond the what.
houzy.ch
At Houzy – now one of Switzerland’s leading digital platforms for homeowners – I led the development and implementation of a cohesive brand identity, ensuring every interaction reflects the essence of the brand in the digital as well as offline landscape. The result: a loyal and growing community of over 150,000 users who actively engage with the platform and its content – demonstrating the long-term value of a strong, consistent brand experience.
Company
Houzy AG
Year
2020
Methods
Brand Strategy, Branding Workshops, Brand Book (Mission, Vision, Values, Purpose, Tone of Voice, Design Language)
Touchpoints
Webpage, Landingpages, Ads, Email Marketing, Content, Merch, Fair, Print, Mails, Marketing Materials, Office
Marina Imagina Lab
People with vision inspire me. Sometimes, all they need is a bit of structure and strategic input to bring their ideas to life. For a startup in Dénia, Spain, I helped define the brand identity — starting with the most important question: Why? Why are you doing what you’re doing? What problem are you trying to solve? We often get stuck in the what, tangled in our creative ideas and losing focus. By creating a brand guide with a clear vision and mission, outlining the target audience, and developing a cohesive design language, we brought clarity across channels and crafted an engaging pitch deck for investors.
Company
Marina Imagina x Animal deLux
Year
2025
Methods
Brand Strategy, Brand Consistency, Branding Workshops, Brand Book, Design and Image Guidelines
Touchpoints
Webpage (Etsy), Ads, Pitch Deck, Logo, Slogan
