I’m Alina – a digital marketeer, brand strategist, and design enthusiast. With a background in Design Management and several years of experience in startup environments, my strength lies in reducing complexity and navigating challenges in digital landscapes. At houzy.ch, now one of the largest digital platforms for homeownership in Switzerland, I applied and deepened my expertise, helping it scale, establish its brand, and build credibility across all touchpoints.

Over the past six years, I’ve specialized in content, email, and retention marketing strategies while fostering my passion for branding and human-centered design. With a strong hands-on mentality (fail fast, learn fast!) and problem-solving mindset (pragmatic yet creative), I thrive in dynamic environments where initiative, adaptability, and responsibility matter — and I strive to bring my energy and passion to companies that share my values and commitment to (human) sustainability.