| Content Marketing

Content marketing is powerful when it tells stories that matter – stories that not only capture attention but ad value. As a digital marketer, I create data-driven content strategies that connect with the right audience and make brands emotionally tangible, turning complex ideas into engaging stories and clear messages. Backed by SEO and targeted distribution, I help brands build authority, boost leads, and foster long-term loyalty.

Blogs + SEO

Company
Houzy

Year
2018 - 2024

Languages
4

Goal
Organic Leads, Retention, Conversion

Method
SEO, Keyword Research, Audience Research, Content Planning, Storytelling, CTA Tracking, Promotions, Partner Integrations

Touchpoints
Online Magazin (Webpage and Plattform), Blog-Series, Monthly Newsletter (130’00 readers), Mail Campaigns, Social Media, Forum

Content Marketing – Magazin
Content Marketing – Email Campaigns
Content Marketing – Blog Series
Content Marketing – Blogs
Content Marketing – SEO
Content Marketing – SEO Blogs

Whitepaper

Company
Houzy

Year
2018 - 2024

Goal
Lead Gen, Brand Trust

Touchpoints
SEO Landingpages, Webpage, CTA Banner, Blogs, Social Media

Content Marketing – whitepaper blog
Content Marketing – whitepaper download
Content Marketing - Whitepaper Design
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Lead Gen + Funnel Optimization